VA GAMING MARKET – QUESTIONS OUTSTANDING
TsaTsaTzu
By popular requests, we’ve put together a list of questions that will need to be addressed within the VA market to reach maturity. We’ll continue to add to the list as we get new suggestions.
Revenue Models
• How long will Amazon continue to reward player engagement? Will the company become more transparent about its recognition criteria?
• Will other companies – Google, Microsoft, etc. – follow suit? What roles do they envision for developers?
• Is there enough player interest to support subscription business models?
• Is there enough interest to justify investing in creating downloadable content?
• Will Amazon (or Google) give developers access to internal tools to support in-game financial transactions – virtual goods, virtual currency, etc.?
• Is in-game advertising a non-starter?
Development Pathways
• What technical factors (microphone quality, device integration, etc.) should influence the development of VA player experiences?
• What potential features have the most promise for delivering compelling user experiences?
• Where should developers invest resources to best these interests?
• How will VA interface design standards evolve? How involved should we as developers become in this process?
Market Reach
• How do we broaden the VA gaming market?
• How do we reach potential new players?
• How effective are existing marketing channels in reaching potential VA games? Do new ones need to be built?
• What conversion approaches are the most effective? What defines the kinds of pitches that work?
• How do we persuade gamers who enjoy multitasking to try using VAs?
• What niche player markets – such as the visually-impaired – should developers cultivate? Which have the best potential for ROI?
• Could VA games be used to cross-market other games? If so, how?
